diff --git a/README b/README
index 7661683b..9b268f42 100644
--- a/README
+++ b/README
@@ -1,10 +1,14 @@
-jemalloc is a general-purpose scalable concurrent malloc(3) implementation.
-This distribution is a "portable" implementation that currently targets
-FreeBSD, Linux, Apple OS X, and MinGW.  jemalloc is included as the default
-allocator in the FreeBSD and NetBSD operating systems, and it is used by the
-Mozilla Firefox web browser on Microsoft Windows-related platforms.  Depending
-on your needs, one of the other divergent versions may suit your needs better
-than this distribution.
+jemalloc is a general purpose malloc(3) implementation that emphasizes
+fragmentation avoidance and scalable concurrency support.  jemalloc first came
+into use as the FreeBSD libc allocator in 2005, and since then it has found its
+way into numerous applications that rely on its predictable behavior.  In 2010
+jemalloc development efforts broadened to include developer support features
+such as heap profiling, Valgrind integration, and extensive monitoring/tuning
+hooks.  Modern jemalloc releases continue to be integrated back into FreeBSD,
+and therefore versatility remains critical.  Ongoing development efforts trend
+toward making jemalloc among the best allocators for a broad range of demanding
+applications, and eliminating/mitigating weaknesses that have practical
+repercussions for real world applications.
 
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